Ella Studio builds AI worth talking to, from a bold idea to a product people use every day.
Try it
Enthusiasm, meet Expertise.
Type a one-line wish, or let the machine dream one up. It clusters your wish into the six things every project turns on, then gives its honest read: build or pass, and the detail that decides.
EnthusiasmYour wish
1 · Your wish
Press Enter, or
2 · What it turns on
Industry—
Audience—
Human goal—
AI role—
Business value—
Format—
Your wish, restated as a spec, appears here.
ExpertiseWaiting
3 · Your wish gets its first honest read here: build or pass, and the detail that decides.
The machine runs on Claude by Anthropic; wishes are processed to generate the read and are not stored. Got a real dream? sales@ella-group.io · a human answers within one working day, CET.
Case Study · Live in productionKnowledge companion · North America
The PuckPedia AI assistant.
One of the leading data platforms in North American professional ice hockey turned its vast body of knowledge into a conversation, without giving up control over its content or its user experience.
The starting point
The platform is the go-to source for NHL salary-cap data, contract information and analysis of the Collective Bargaining Agreement, with several million page views a month. Its audience ranges from fans and fantasy players to journalists and industry insiders.
The solution
The assistant answers complex questions on the salary cap, the CBA, contract structures, buyouts, offer sheets and trade scenarios in real time, in plain language and on verified data. What used to mean digging through tables and rulebooks now takes seconds. Integrated seamlessly into the existing platform, free for every user, with entry points where the questions come up.
What Ella owns
The entire AI stack: model selection and evaluation, hosting, real-time monitoring, cost control and continuous tuning. The architecture is built so that models can be swapped and upgraded without interrupting service. The next generation of models is already in evaluation.
A blueprint
The architecture is not limited to one platform. It carries over to other clubs, leagues and sports-data providers. Wherever complex rulebooks, contract data and historical statistics meet an audience hungry for information, the same potential exists.
Image slot
Screenshot of the live assistant in the chat interface on the client platform. 4:3 format, or a short loop.
99 %+availability in production
99,3 %success rate across thousands of requests
4–5×usage at the offseason peak, same stability
> 1 minaverage conversation length, organic, no promotion
This is exactly how we work: we build the core, we run it, and we keep developing it while it is live.
What we make
What your idea becomes.
An idea can arrive as almost anything: a dream, a collection, a brand, a hunch. Bring it with all the enthusiasm you have; built properly, it becomes one of three things. And when you need judgement rather than a build, we write assessments: what the machine above does in twenty seconds, done for real.
Character · Memory · App
Companion apps
A character with a personality and a memory, made to be lived with, not just queried.
One we built: an astrology companion with real depth and a voice of its own.
Each of these three can live in five formats. Which one your audience meets depends on where they live, speak and decide.
How it lives
Five formats. One kit.
We build for the context your audience lives in, not for a format.
App
For what people carry with them. Character, memory, a relationship over time.
Web
For the context of your site. Embedded, present where the questions come up.
Phone line
For everyone who would rather speak than type. Around the clock, multilingual, no login.
On-site guide
For a reception, hotel, retreat or event. Physically present, and it knows the place.
Ambient object
For the home. Built into a device, there without a screen, present through voice.
What we could build for you
Ideas we could build.
Six starting points that show the directions Ella Studio can build in. Not finished products, but the beginning of something made to fit you.
How we work
One path. Five steps.
Every project here walks the same path. What changes is how far you go.
01
Understand & examine
The questions an investor would ask: What is the goal? Who owns the rights? Which rules apply? What will it really cost? You watched this step work in the demo above.
02
Curate the knowledge
We build the knowledge base the system stands on. Sourced, verified, structured for a machine to use and a human to maintain.
03
Build the core
Persona, memory, factual honesty, guardrails. The part you cannot buy off the shelf.
04
Deliver the shell
App, website, voice. The interface your audience actually touches.
05
Run or hand over
Operated by us as a lasting account, or handed over cleanly: documented, tested, yours.
Ella Content Studio
Content worth watching.
The same studio produces the content around a product. Films, campaigns, visuals, made with AI and directed by people.
