Tailored AI communication with personality and contextual understanding

Conversational AI

Made in Switzerland for the whole World

Our platform combines technological stability with flexibility, delivering precise and scalable dialogue solutions between organisations and their audiences.

It is designed to adapt to diverse requirements, integrate seamlessly with existing systems, and support a wide range of communication needs, from customer service to internal knowledge sharing.

With a modular structure and future-ready infrastructure, it offers the reliability that organisations rely on while remaining flexible enough to evolve with new demands.

Ella’s History in Brief

Originating from a research initiative, Ella has evolved over five years from a specialised team into a leading provider of AI-based persona communication.

Today, we combine scientific expertise with practical implementation to create systems that understand context, deliver a personal touch, and can be deployed at scale within organisations.

Our approach brings together in-depth research, technological excellence, and market-driven development to deliver sustainable solutions for communication between organisations and their audiences.

Understanding language, shaping personality

Our generative text AI is the result of years of research, creating linguistically consistent, values-based, and ethically designed AI personas.

It combines deep language understanding with the ability to express character traits and values with precision. This foundation enables systems that deliver trustworthy digital communication, represent unique brand identities, and build lasting connections between organisations and their audiences.

Ein schwebendes, transparentes Interface‑Element mit einem weißen Quadrat und einem Pfeil nach rechts, einem kleinen Kreuzsymbol oben rechts sowie einer Herz‑Schaltfläche am unteren Rand.

Versatile applications

Whether as digital assistants, brand ambassadors, learning companions, or in content production, our solutions unlock their potential wherever dialog-driven interaction is needed.

They support processes in customer service, assist learners, convey brand values, and generate content for a wide range of media formats.

With high adaptability, the systems can be integrated into a variety of industries, delivering scalable, consistent communication across all channels.

Ein junger Mann hält ein Smartphone und blickt konzentriert darauf; vor ihm sind mehrere halbtransparente Sprechblasen in Lila‑ und Rosatönen eingeblendet.

Founded

2018

Headquarters

Zug, Switzerland

Founders and employees

Michael Keusgen and more than 20 dedicated experts

Business Idea

Development of a Conversational AI platform enabling AI solutions with personality and long-term memory.

Ella People

Michael Keusgen

CEO

Founder of ella Media AG, Michael Keusgen is an investor and serial entrepreneur with a focus on media technology. After training as a TV producer, he studied Chinese and Geography at the University of London (SOAS). Via positions at the BBC, WTN and ABC News, Michael Keusgen returned to Germany, worked as a film and TV producer and founded several companies, including AZ Media, based in Cologne.

Christoph Czech

COO

Christoph Czech began his career in 2009 as a banker, having studied business administration with a special emphasis on management and finance at the School of Management and Innovation at Steinbeis Hochschule Berlin. Since then, he has acquired crucial experience in building two foreign start-up direct banks in the German market as Manager for Operations & IT. In addition, Mr. Czech worked as a successful consultant at KPMG, where he advised several C-level executives and managed several projects in the financial sector focussing on business technology, operations and IT.

Loïc Bertoli

Managing Director Ella Media SARL

Loic Bertoli studied law at Université Robert Schuman in Strasbourg and then completed a degree in political science at Université Sorbonne-Panthéon in Paris. During his studies, he participated in a university exchange programme with Canada, the Université du Québec à Montréal. His results enabled him to complete a Master’s degree in international relations. Loic was then in charge of international economic relations for the promotion of foreign trade at the Ministry of Foreign Affairs in Luxembourg and, after a short time, became Deputy Director of the Department of Foreign Trade and Investment Promotion. He was also a member of the Advisory Committee on Foreign Trade and the Luxembourg Council for Economic Development. He represented the Ministry of Economy in the Luxembourg Real Estate Company of the Exhibition Parks (owner of the Luxembourg Trade Fairs Center). He was also a member of the Board of Directors of the Luxembourg Agency for Development Aid and the Luxembourg Agency for the Transfer of Financial Technology (ATTF). Loic became Deputy Chief of Mission at the Luxembourg Embassy in Beijing and Abu Dhabi, Executive Director of the Luxembourg Trade and Investment Office in the Gulf Region and also Deputy Commissioner for Luxembourg at Expo 2020 Dubai.