With our Persona AI framework, we offer our customers a stable and agile platform for all conversational use cases in a fast changing AI landscape. Based on our unique AI platform, we develop individual AI solutions for your organization.
From ideation (“How can AI alter your business case?”) to development, we support the whole proces of AI value generation in your organization.
Ella’s History in Brief
With more than 5 years on the market, Ella evolved from an R&D company focusing on generative text AI to one of the leading providers in the field of AI Persona Building and Conversational AI.
With our groundbreaking Persona Architecture we bring a human touch to the interaction between brands, their customers, employees and partners.
We aim for human-like service experiences, create innovative content and design new forms of entertainment in connections between humans and AI.
Understanding Text and Personality
Our research origins are rooted in foundation models for genereative text AI. This deep understanding of text helped us understand how personality and values are manifested in words and language.
This profound knowledge paved the ground for our future success, where we e.g. inject personality models into generative agents to generate meaningful conversations or immersive media content. Coupled with a long-term memory, our conversational agents are able to create true user experiences.
Example Use Cases
_ customer service automation (with a human touch)
_ personal assistants (AI agents)
_ brand ambassadors
_ learning tutors
_ innovative content creation
_ media production
_ immersive entertainment and exhibitions
_ …
Founded
2018
Headquarters
Zug, Switzerland
Founders and employees
Michael Keusgen and more than 50 dedicated experts
Business Idea
Developing a Conversational AI Platform on which we can develop AI solutions with personality and long-term memory to give automated communication a human touch – from individual assistants to full-scale service center automation!
Ella People
Michael Keusgen
CEO
Founder of ella Media AG, Michael Keusgen is an investor and serial entrepreneur with a focus on media technology. After training as a TV producer, he studied Chinese and Geography at the University of London (SOAS). Via positions at the BBC, WTN and ABC News, Michael Keusgen returned to Germany, worked as a film and TV producer and founded several companies, including AZ Media, based in Cologne.
Christoph Czech began his career in 2009 as a banker, having studied business administration with a special emphasis on management and finance at the School of Management and Innovation at Steinbeis Hochschule Berlin. Since then, he has acquired crucial experience in building two foreign start-up direct banks in the German market as Manager for Operations & IT. In addition, Mr. Czech worked as a successful consultant at KPMG, where he advised several C-level executives and managed several projects in the financial sector focussing on business technology, operations and IT.
Loic Bertoli studied law at Université Robert Schuman in Strasbourg and then completed a degree in political science at Université Sorbonne-Panthéon in Paris. During his studies, he participated in a university exchange programme with Canada, the Université du Québec à Montréal. His results enabled him to complete a Master’s degree in international relations.
Loic was then in charge of international economic relations for the promotion of foreign trade at the Ministry of Foreign Affairs in Luxembourg and, after a short time, became Deputy Director of the Department of Foreign Trade and Investment Promotion.
He was also a member of the Advisory Committee on Foreign Trade and the Luxembourg Council for Economic Development. He represented the Ministry of Economy in
the Luxembourg Real Estate Company of the Exhibition Parks (owner of the Luxembourg Trade Fairs Center).
He was also a member of the Board of Directors of the Luxembourg Agency for
Development Aid and the Luxembourg Agency for the Transfer of Financial Technology (ATTF).
Loic became Deputy Chief of Mission at the Luxembourg Embassy in Beijing and Abu Dhabi, Executive Director of the Luxembourg Trade and Investment Office in the Gulf Region and also Deputy Commissioner for Luxembourg at Expo 2020 Dubai.
