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  • NDR magazine “Panorama” interviews Ella

    Texts, images and music were once the domain of human creativity.
    What happens when these are automated and mass-produced by AI?
    Are artistic professions in danger? The NDR magazine “Panorama” deals
    with these questions in its broadcast on June 22, 2023.

    For this purpose, the team of “Panorama” interviewed AI artists, scientists and experts
    – including our CEO Michael Keusgen. In this report, we talk about current
    developments in generative AI and emphasize our commitment to AI tools
    that guarantee quality criteria and ethical standards.

    The AI report segment is in German and starts at 10:56 minutes. 




    Zug, Switzerland

    Founders and employees

    Michael Keusgen and more than 60 dedicated experts

    Business Idea

    Developing the world’s first AI software that generates fictional and non-fictional stories and texts.

    Invest in Ella

    Invest in Ella Media AG and become a holder of participation certificates (non-voting shares). As a participation certificate holder, you will participate in the future success of the company.

    From 13 March 2024 until 13 March 2025 (5:00 p.m. Swiss time) at the latest, Ella Media AG will offer up to 2 million participation certificates for subscription over seven offer periods with an initial offer price of EUR 25.00 each. The offer price may be increased by the company over the subsequent offer periods.

    Further details of the offer and its terms are described in the growth prospectus prepared by Ella Media AG in connection with the offer, which has been approved by the Financial Market Authority in Luxembourg (Commission de Surveillance du Secteur Financier of Luxembourg (CSSF) on 13 March 2024 and notified to the German Federal Financial Authority (BaFin), the Financial Market Authority in the Netherlands (Autoriteit Financiële Markten (AFM)) and the Austrian Financial Market Authority (FMA) (the “Prospectus”).

    Full prospectus Summary Securities Prospectus Statues Version 23/03/2023 Notice to current and potential investors no. 1 dated 30.04.2024 Notice to current and potential investors no. 2 dated 16.05.2024 Letter of Approval 2024


    How can I participate?

    Via the website www.ella-group.io/investor-area/friends/. All you need is a copy of your ID and a touch screen (for digitally signing the profit participation certificate agreement) or, alternatively, return a countersigned profit participation certificate agreement as a PDF file. All documents referred to in the profit participation certificate agreement or that are available on the website www.ella-group.io/investor-area/friends should be downloaded and read carefully, including, for example, the securities prospectus, the German abridged version of the securities prospectus, the revocation notice and the issuer’s articles of association. If you have any questions, please do not hesitate to contact us at investorrelations@ella-group.io.

    What is a profit participation certificate (Genussschein)?

    Profit participation certificates of Ella Media AG are issued to persons who are connected with the company in a special way.
    The holder of a profit participation certificate is entitled to the property rights in accordance with the Articles of Association: the right to participate in the balance sheet profit or the dividend, and to the distribution of the liquidation result. Unlike shares, however, a holder of profit participation certificates has no membership rights (such as voting rights).

    What happens to the investments in Ella Media AG?

    The Issuer’s objective is to develop software for the production of industry-specific and consumer-oriented content in the form of text, audio, images and videos based on artificial intelligence. The funds will be used for operations, research and development, sales and marketing, as well as investments and expenses to build the necessary IT infrastructure. For further information, please refer to the securities prospectus approved by the Luxembourg CSSF and the related German summary of the securities prospectus in the digital subscription section.

    Is there a register of holders of the profit participation certificates (Genussscheine) or do I have to enter them in a securities account?

    The holders and the respective number of profit participation certificates are entered in a corresponding register of the Company by the Board of Directors. A corresponding confirmation of registration can be issued for each holder at any time.

    How long will it take to become a holder of the profit participation certificates?

    Generally, the Board of Directors will allocate the profit participation certificates (Genussscheine) within one to two months after signing the profit participation certificate agreement and taking the other steps, and you will be entered as the holder in the register of profit participation certificate holders. You will receive a letter from us confirming your registration and the number of your profit participation certificates.

    Do I have to pay tax on the income from the profit participation certificates?

    Income taxation is based on the tax law of the state of residence of the respective holder. This may have different implications for the income from the securities, which you should discuss with your local tax advisor.

    Happy Easter