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    content marketing

    Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and retain users. The aim is to generate new internet users and retain existing ones by providing them with informative, useful and/or entertaining content. It is therefore, among other things, a tool for increasing traffic. Content marketing can also improve a company’s image and increase awareness of a brand, product or person. Content can be delivered in a variety of formats, such as blog articles on your own website, videos, podcasts or infographics. (more…)